Digital

Karma

Performance-Driven Strategies Deliver Remarkable Results: 42% Decrease in Cost per Purchase

Karma Bento faced a significant challenge when their operations came to a halt due to the global COVID-19 pandemic. However, in 2021, we recommenced our efforts with the primary objective of improving sales. Through our performance-driven strategies, we achieved remarkable results, including a notable 42% decrease in cost per purchase.

Leveraging Past Purchase Data for Custom Audience Targeting:

1. To optimize our campaigns and drive better performance, we employed a strategy focused on utilizing past purchase data as a Custom Audience set. By analyzing historical customer behavior and preferences, we were able to create highly targeted campaigns tailored to their specific needs. This data-driven approach enabled us to effectively engage with existing customers, resulting in improved sales and increased customer loyalty.

Pixel Data Optimization and Market Expansion:

1. Expanding our operations into new markets, such as New Zealand and Singapore, required a comprehensive approach to drive performance. To achieve this, we strategically optimized our pixel data to gather valuable insights on user behavior, allowing us to refine our targeting and messaging. By leveraging these insights, we were able to create compelling campaigns that resonated with the target audience, increasing our reach and driving higher conversion rates.

Performance-Centric Tactics Highlighted:

1. a) Precise Targeting: By utilizing past purchase data and custom audience sets, we ensured that our campaigns reached the most relevant and high-potential customers. This precision targeting allowed us to maximize the impact of our marketing efforts and optimize the cost per purchase.
2. b) Personalized Messaging: Our campaigns were designed with a customer-centric approach, utilizing the insights gained from pixel data and past purchase behavior. By tailoring our messaging to address specific customer needs and interests, we created a personalized experience that resonated with our audience, leading to improved sales performance.
3. c) Market Expansion Strategy: We strategically expanded our reach into new markets, such as New Zealand and Singapore, capitalizing on growth opportunities. Through meticulous research and analysis, we identified target segments and adapted our campaigns to meet their unique preferences and requirements. This approach enabled us to tap into untapped markets and drive incremental sales.
4. d) Continuous Optimization: Throughout our campaigns, we consistently monitored and analyzed performance metrics such as cost per purchase, conversion rates, and return on ad spend. This allowed us to identify underperforming areas and make data-driven optimizations in real-time. By refining targeting parameters, ad creatives, and campaign settings, we maximized performance and achieved a significant reduction in the cost per purchase.
5. e) Performance Tracking and Reporting: We implemented robust tracking mechanisms to accurately measure the effectiveness of our campaigns and attribute conversions to specific marketing efforts. This granular performance data provided valuable insights into the return on investment (ROI) of each campaign, enabling us to allocate resources efficiently and optimize our strategies for better results.

At Metriq Labs, our commitment to performance-centric strategies and data-driven optimizations has allowed us to overcome challenges and deliver exceptional results. The 42% decrease in cost per purchase demonstrates our ability to drive efficiency and generate significant returns on advertising investments. Contact us today to discover how our performance-driven approach can help you achieve outstanding results in your marketing campaigns.