Digital

Farlin

62% INCREASE TRANSACTION VOLUME

The strategy implemented to convert sessions into conversions involved the utilization of Catalog Campaigns, high-performance conversion campaigns, and data-driven retargeting campaigns. Let’s delve into each component in more detail to understand how they contributed to the 62% increase in transaction volume.

• Catalog Campaigns: Catalog Campaigns were designed to showcase products from our catalog to potential customers, thereby increasing their awareness of our offerings. These campaigns typically leverage dynamic ads that display personalized product recommendations based on users’ interests and behaviors. By implementing Catalog Campaigns, we were able to effectively showcase our products to a wider audience, driving more sessions to our website or app.
• High-Performance Conversion Campaigns: These campaigns focus on driving conversions by optimizing for specific conversion actions, such as purchases, sign-ups, or lead generation. To make our campaigns more performance-driven, we employed tactics such as precise audience targeting, compelling ad creatives, persuasive call-to-actions, and continuous performance monitoring. By aligning our campaign objectives with specific conversion goals, we were able to attract users who were more likely to complete the desired actions, resulting in a higher conversion rate.
• Data-Driven Retargeting Campaigns: Retargeting campaigns were used to target users who have previously interacted with the website but did not convert during their initial session. By utilising data collected from user interactions and leveraging technologies such as cookies or pixels, we were able to identify these users and serve them personalized ads or offers to re-engage them.

The overall strategy aimed to maximise the conversion potential of our sessions by combining the reach and awareness of Catalog Campaigns, the performance focus of high-performance conversion campaigns, and the targeted re-engagement of data-driven retargeting campaigns. This approach allowed us to optimise our advertising efforts towards users who were more likely to convert, thereby driving a significant increase in transaction volume.